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Reaching 180.4K followers on Instagram, Huggies® North America is a verified Product/service brand. To date Huggies® North America has posted 1,708 times, currently around 9 posts a week. Typical posts draw 1,874 likes and 56 comments, putting engagement at 1.07%.
With 180.4K followers across 1,708 posts, Huggies is one of the Product/service accounts tracked in the InstME index.
A post from Huggies usually lands 1,874 likes and 56 comments, near one interaction for every 93 followers.
For roughly every 33 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Huggies has published about 9 posts per week, more than one per day.
Estimated sponsored-post value
$680–$1,300
Based on 180.4K followers and a 1.07% engagement rate, a single sponsored post by Huggies is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Huggies | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 1.25% |
| Average likes | 1,874 | 2,985 |
| Average comments | 56 | 73 |
| Posts per week | 9.01 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Huggies® North America is a verified product/service brand on Instagram, with 180.4K followers.
Huggies® North America posts on Instagram as @huggies.
Huggies® North America has 180,389 followers on Instagram (180.4K) as of Sep 10, 2026.
Huggies® North America's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers.
Posts by Huggies® North America average 1,874 likes and 56 comments.
Huggies® North America posts about 9 times per week on average.
Huggies® North America is registered as a business account on Instagram and is verified.
Huggies® North America is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,708 posts.
Avg Comments
56
Engagement
0.03%
Yes. Huggies® North America carries the blue verified badge on Instagram.
A sponsored post from Huggies® North America is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
