Followers
76.4K
Following
1
Total Posts
Engagement Rate
0.48%
Avg Likes
342
Avg Comments
HOW DO YOU WEAR THAT™ is a verified Clothing (Brand) brand, with 76.4K followers on Instagram. To date HOW DO YOU WEAR THAT™ has posted 715 times, currently around 1 post a week. Posts average 342 likes and 28 comments, an engagement rate of 0.48%.
Howdoyouwearthat shows up in the InstME index as a Clothing (Brand) account, 76.4K followers, 715 posts.
A post from Howdoyouwearthat usually lands 342 likes and 28 comments, near one interaction for every 206 followers.
The like-to-comment split is roughly 12 to one, indicating an unusually discussion-heavy audience.
Howdoyouwearthat currently publishes about one post per week.
Howdoyouwearthat follows only 1 accounts while being followed by 76.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$270–$500
Based on 76.4K followers and a 0.48% engagement rate, a single sponsored post by Howdoyouwearthat is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Howdoyouwearthat | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.45% |
| Average likes | 342 | 339 |
| Average comments | 28 | 18 |
| Posts per week | 1.41 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
HOW DO YOU WEAR THAT™ is a verified clothing (brand) brand on Instagram, with 76.4K followers.
HOW DO YOU WEAR THAT™ posts on Instagram as @howdoyouwearthat.
HOW DO YOU WEAR THAT™ has 76,435 followers on Instagram (76.4K) as of Jul 16, 2026.
HOW DO YOU WEAR THAT™'s engagement rate is 0.48%, calculated from average likes and comments per post relative to followers.
Posts by HOW DO YOU WEAR THAT™ average 342 likes and 28 comments.
HOW DO YOU WEAR THAT™ posts about 1 time per week on average.
HOW DO YOU WEAR THAT™ is registered as a business account on Instagram and is verified.
HOW DO YOU WEAR THAT™ is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 715 posts.
Yes. HOW DO YOU WEAR THAT™ carries the blue verified badge on Instagram.
715
28
Posts / Week
1.41
Growth Score
9.6 / 100
Follower Ratio
76435.0×
Engagement
0.16%
A sponsored post from HOW DO YOU WEAR THAT™ is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
