Houston’s independent source of local news and culture.
Outreach This Creator For FreeHoustonpress is a Media/news company brand based in United States. The account has built 68.1K followers on Instagram. The account has published 4,212 posts, currently around 5 posts a week. Engagement runs at 0.33%, or about 196 likes and 28 comments per post.
As a Media/news company account, Houstonpress reaches 68.1K followers on Instagram across 4,212 published posts.
Houstonpress posts in the bottom 24% for its size: a 0.33% engagement rate against accounts with 10K–100K followers in the InstME index.
Roughly one in 7 likes comes with a comment, an unusually discussion-heavy audience.
Houstonpress maintains a rhythm of about 5 posts per week.
Audience-quality analysis puts Houstonpress at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$240–$440
Based on 68.1K followers and a 0.33% engagement rate, a single sponsored post by Houstonpress is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Houstonpress | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.45% |
| Average likes | 196 | 339 |
| Average comments | 28 | 18 |
| Posts per week | 4.7 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Houstonpress | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.9% |
| Average likes | 196 | 193 |
| Average comments | 28 | 10 |
| Posts per week | 4.7 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Houstonpress is a media/news company brand based in United States on Instagram, with 68.1K followers.
Houstonpress has 68,053 followers on Instagram (68.1K) as of Sep 7, 2026.
Houstonpress's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Houstonpress average 196 likes and 28 comments.
Houstonpress posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 15% of Houstonpress's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Houstonpress is registered as a business account on Instagram.
Houstonpress is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 4,212 posts.
Houstonpress's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
4,212
Avg Comments
28
Engagement
0.15%
A sponsored post from Houstonpress is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
