The Houston Museum of African American Culture explores stories inspired by themes of creativity & culture. www.hmaac.org Text "hmaac" to 44321.
Outreach This Creator For FreeHMAAC is a Museum brand based in United States, with 12.9K followers on Instagram. HMAAC has shared 4,810 posts to date, currently around 6 posts a week. Typical posts draw 124 likes and 5 comments, putting engagement at 1.01%.
On Instagram, Houstonmaac runs a Museum account that has published 4,810 posts and gathered 12.9K followers.
Houstonmaac's engagement rate of 1.01% places it below the median within the 10K–100K followers cohort tracked by InstME.
At one comment per 23 likes, the ratio points to a healthy amount of conversation.
Houstonmaac keeps a posting cadence of about 6 posts per week.
InstME's audience-quality checks score Houstonmaac at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$45–$84
Based on 12.9K followers and a 1.01% engagement rate, a single sponsored post by Houstonmaac is worth an estimated $45–$84. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Museum
| Metric | Houstonmaac | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 1.45% |
| Average likes | 124 | 339 |
| Average comments | 5 | 18 |
| Posts per week | 6.35 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Houstonmaac | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 0.9% |
| Average likes | 124 | 193 |
| Average comments | 5 | 10 |
| Posts per week | 6.35 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
HMAAC is a museum brand based in United States on Instagram, with 12.9K followers.
HMAAC posts on Instagram as @houstonmaac.
HMAAC has 12,851 followers on Instagram (12.9K) as of Jul 12, 2026.
HMAAC's engagement rate is 1.01%, calculated from average likes and comments per post relative to followers.
Posts by HMAAC average 124 likes and 5 comments.
HMAAC posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of HMAAC's followers are low-quality or inactive, giving an audience-quality score of 94/100.
HMAAC is registered as a business account on Instagram.
HMAAC is categorized as a museum account in the InstME index, based on the profile's bio and Instagram category across 4,810 posts.
HMAAC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
4,810
Avg Comments
5
Engagement
1.4%
A sponsored post from HMAAC is estimated at $45 to $84. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
