Documenting life in Houston, Texas and beyond.
Followers
404.8K
Following
406
Total Posts
Engagement Rate
0.31%
Avg Likes
1,171
Avg Comments
Reaching 404.8K followers on Instagram, Houston Chronicle is a verified Media/news company brand based in United States. The account has published 16,381 posts, currently around 84 posts a week. Posts average 1,171 likes and 91 comments, an engagement rate of 0.31%.
Houstonchron's Instagram presence spans 16,381 posts and 404.8K followers, profiling it as a Media/news company account.
Among accounts with 100K–1M followers, Houstonchron's 0.31% engagement rate sits in the bottom 8%.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
On average, Houstonchron's video content earns 13.9K views.
In recent weeks Houstonchron has kept to about 84 posts per week, more than one per day.
Quality checks give Houstonchron 76/100; around 20% of the audience appears low-quality or inactive, a solid result.
Houstonchron follows only 406 accounts while being followed by 404.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,400–$2,600
Based on 404.8K followers and a 0.31% engagement rate, a single sponsored post by Houstonchron is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Houstonchron | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.25% |
| Average likes | 1,171 | 2,985 |
| Average comments | 91 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Houstonchron | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.86% |
| Average likes | 1,171 | 2,003 |
| Average comments | 91 | 56 |
| Posts per week | 84 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Houston Chronicle is a verified media/news company brand based in United States on Instagram, with 404.8K followers.
Houston Chronicle posts on Instagram as @houstonchron.
Houston Chronicle has 404,796 followers on Instagram (404.8K) as of Jul 12, 2026.
Houston Chronicle's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by Houston Chronicle average 1,171 likes and 91 comments.
Houston Chronicle posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 20% of Houston Chronicle's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Houston Chronicle is registered as a business account on Instagram and is verified.
Houston Chronicle is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 16,381 posts.
16,381
91
Avg Views
13,903
Posts / Week
84
Growth Score
6.2 / 100
0.18%
Houston Chronicle's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Houston Chronicle carries the blue verified badge on Instagram.
A sponsored post from Houston Chronicle is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
