Welcome to the City of Houston! Known as the 4th largest-inclusive city. Home to over 2.3 million including, John Whitmire presiding
Followers
123.7K
Following
145
Total Posts
Engagement Rate
0.41%
Avg Likes
487
Avg Comments
On Instagram, City of Houston is a verified Home & DIY brand based in United States with an audience of 123.7K. The account has published 2,387 posts, currently around 9 posts a week. Engagement runs at 0.41%, or about 487 likes and 18 comments per post.
With 123.7K followers across 2,387 posts, Houston is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Houston's 0.41% engagement rate lands below the median of 0.63%.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Houston keeps a posting cadence of about 9 posts per week, more than one per day.
Houston keeps its following list short (145) relative to 123.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$430–$800
Based on 123.7K followers and a 0.41% engagement rate, a single sponsored post by Houston is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Houston | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.63% |
| Average likes | 487 | 1,415 |
| Average comments | 18 | 30 |
| Posts per week | 9.34 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Houston | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.57% |
| Average likes | 487 | 1,003 |
| Average comments | 18 | 26 |
| Posts per week | 9.34 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
City of Houston is a verified home & diy brand based in United States on Instagram, with 123.7K followers.
City of Houston posts on Instagram as @houston.
City of Houston has 123,658 followers on Instagram (123.7K) as of Jul 10, 2026.
City of Houston's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by City of Houston average 487 likes and 18 comments.
City of Houston posts about 9 times per week on average.
City of Houston is registered as a business account on Instagram and is verified.
City of Houston is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,387 posts.
City of Houston's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,387
18
Posts / Week
9.34
Growth Score
8.2 / 100
Follower Ratio
852.8×
Engagement
0.15%
Yes. City of Houston carries the blue verified badge on Instagram.
A sponsored post from City of Houston is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
