Showcasing drifting in the eyes of millions Ran by: @paperrvu Inquiries: Ultrace 2026👇Drifting YouTube Videos
Outreach This Creator For FreeFollowers
537.2K
Following
531
Total Posts
Engagement Rate
0.48%
Avg Likes
2,544
Avg Comments
Reaching 537.2K followers on Instagram, Drift Cars | House of Drifting is an Automotive creator. Content spans automotive and tech. To date Drift Cars | House of Drifting has posted 2,285 times, currently less than one post a week. Typical posts draw 2,544 likes and 16 comments, putting engagement at 0.48%.
With 537.2K followers across 2,285 posts, Houseofdrifting is one of the Automotive accounts tracked in the InstME index.
Against 1,181 Automotive accounts with 100K–1M followers in the InstME index, Houseofdrifting's 0.48% engagement rate lands below the median of 1.12%.
At one comment per 158 likes, the ratio points to an audience that mostly engages through likes.
Houseofdrifting currently publishes less than one post per week.
Houseofdrifting keeps its following list short (531) relative to 537.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,900–$3,500
Based on 537.2K followers and a 0.48% engagement rate, a single sponsored post by Houseofdrifting is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Tech
| Metric | Houseofdrifting | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.12% |
| Average likes | 2,544 | 2,576 |
| Average comments | 16 | 48 |
| Posts per week | 0.42 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Drift Cars | House of Drifting is a automotive creator on Instagram, with 537.2K followers.
Drift Cars | House of Drifting posts on Instagram as @houseofdrifting.
Drift Cars | House of Drifting has 537,178 followers on Instagram (537.2K) as of Jul 9, 2026.
Drift Cars | House of Drifting's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Drift Cars | House of Drifting average 2,544 likes and 16 comments.
Drift Cars | House of Drifting posts less than once a week on average.
Drift Cars | House of Drifting is registered as a creator account on Instagram.
Drift Cars | House of Drifting is categorized as an automotive and tech account in the InstME index, based on the profile's bio and Instagram category across 2,285 posts.
2,285
16
Posts / Week
0.42
Growth Score
9.6 / 100
Follower Ratio
1011.6×
Engagement
3.17%
A sponsored post from Drift Cars | House of Drifting is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
