Welcome to HOTA, Home of the Arts. Art for everyone, indoors and out on the Gold Coast.
Outreach This Creator For FreeOn Instagram, Home of the Arts is an Art brand with an audience of 52.7K. The account posts mainly around art and home & diy topics. The account has published 3,471 posts, currently less than one post a week. Posts average 320 likes and 8 comments, an engagement rate of 0.62%.
Hotagc shows up in the InstME index as an Art account, 52.7K followers, 3,471 posts.
Hotagc has an engagement rate of 0.62%, which is below the median of 1.88% for Art accounts with 10K–100K followers, based on 16,888 accounts in the InstME index.
The like-to-comment split is roughly 38 to one, indicating a healthy amount of conversation.
On average, Hotagc's video content earns 2.9K views.
Hotagc's recent cadence works out to less than one post per week.
InstME's checks rate Hotagc's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$340
Based on 52.7K followers and a 0.62% engagement rate, a single sponsored post by Hotagc is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hotagc | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.88% |
| Average likes | 320 | 419 |
| Average comments | 8 | 25 |
| Posts per week | 0.15 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Home of the Arts is a art brand on Instagram, with 52.7K followers.
Home of the Arts posts on Instagram as @hotagc.
Home of the Arts has 52,695 followers on Instagram (52.7K) as of Apr 10, 2026.
Home of the Arts's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is below the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by Home of the Arts average 320 likes and 8 comments.
Home of the Arts posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Home of the Arts's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Home of the Arts is registered as a business account on Instagram.
Home of the Arts is categorized as an art and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,471 posts.
Total Posts
3,471
Avg Comments
8
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Home & DIY
Engagement
0.19%
A sponsored post from Home of the Arts is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
