ART.CRAFT.DESIGN.LOVE NeoAppalachiana
Outreach This Creator For FreeOn Instagram, Horse + Hero is an Art brand based in United States with an audience of 17.8K. Horse + Hero has shared 1,661 posts to date, currently less than one post a week. Typical posts draw 410 likes and 70 comments, putting engagement at 2.7%.
On Instagram, Horseandhero runs an Art account that has published 1,661 posts and gathered 17.8K followers.
For Art accounts with 10K–100K followers, Horseandhero's 2.7% engagement rate is above the median of 1.88%, a read from 16,888 accounts in the InstME index.
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
Horseandhero currently publishes less than one post per week.
InstME estimates 5% of Horseandhero's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$170–$310
Based on 17.8K followers and a 2.7% engagement rate, a single sponsored post by Horseandhero is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Horseandhero | Cohort median |
|---|---|---|
| Engagement rate | 2.7% | 1.88% |
| Average likes | 410 | 419 |
| Average comments | 70 | 25 |
| Posts per week | 0.99 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Horseandhero | Cohort median |
|---|---|---|
| Engagement rate | 2.7% | 0.98% |
| Average likes | 410 | 209 |
| Average comments | 70 | 12 |
| Posts per week | 0.99 | 0.64 |
Median values from 2,475 Art accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Horse + Hero is a art brand based in United States on Instagram, with 17.8K followers.
Horse + Hero posts on Instagram as @horseandhero.
Horse + Hero has 17,793 followers on Instagram (17.8K) as of Sep 1, 2026.
Horse + Hero's engagement rate is 2.7%, calculated from average likes and comments per post relative to followers. That is above the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by Horse + Hero average 410 likes and 70 comments.
Horse + Hero posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Horse + Hero's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Horse + Hero is registered as a business account on Instagram.
Horse + Hero is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 1,661 posts.
Avg Comments
70
More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Followers
51.8K
Engagement
16.73%
Horse + Hero's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Horse + Hero is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
