Horizon BCBSNJ is an independent licensee of the @BCBSAssociation. .
Outreach This Creator For FreeHorizonbcbsnj runs a Professional Services brand account with 6.5K followers on Instagram. To date Horizonbcbsnj has posted 571 times, currently less than one post a week. Typical posts draw 6 likes and 2 comments, putting engagement at 0.12%.
Counting 6.5K followers and 571 posts, Horizonbcbsnj sits in the InstME index as a Professional Services account.
At 0.12%, Horizonbcbsnj's engagement rate is in the bottom 2% relative to accounts with 1K–10K followers.
Video content from Horizonbcbsnj draws about 39.4 views.
Recent posting activity averages less than one post per week.
Horizonbcbsnj comes in at 70/100 for audience quality, with 25% of followers estimated low-quality or inactive, a solid result.
With 6.5K followers but only 57 accounts followed back, Horizonbcbsnj shows the ratio of a well-established account.
Estimated sponsored-post value
$23–$42
Based on 6.5K followers and a 0.12% engagement rate, a single sponsored post by Horizonbcbsnj is worth an estimated $23–$42. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Professional Services
| Metric | Horizonbcbsnj | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 5.05% |
| Average likes | 6 | 127 |
| Average comments | 2 | 12 |
| Posts per week | 0.53 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Horizonbcbsnj is a professional services brand on Instagram, with 6.5K followers.
Horizonbcbsnj has 6,465 followers on Instagram (6.5K) as of Apr 8, 2026.
Horizonbcbsnj's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Horizonbcbsnj average 6 likes and 2 comments.
Horizonbcbsnj posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Horizonbcbsnj's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Horizonbcbsnj is registered as a business account on Instagram.
Horizonbcbsnj is categorized as a professional services account in the InstME index, based on the profile's bio and Instagram category across 571 posts.
A sponsored post from Horizonbcbsnj is estimated at $23 to $42. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
571
Avg Comments
2
Engagement
0.45%
