HOKA AUS & NZ is a verified Fitness brand based in Australia, with 54.9K followers on Instagram. The account has published 2,236 posts, currently around 9 posts a week. Engagement runs at 0.41%, or about 215 likes and 12 comments per post.
With 54.9K followers across 2,236 posts, Hoka_au is one of the Fitness accounts tracked in the InstME index.
Against 6,024 Fitness accounts with 10K–100K followers in the InstME index, Hoka_au's 0.41% engagement rate lands in the bottom quarter (median: 2.04%).
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
In recent weeks Hoka_au has kept to about 9 posts per week, more than one per day.
Hoka_au keeps its following list short (478) relative to 54.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$190–$360
Based on 54.9K followers and a 0.41% engagement rate, a single sponsored post by Hoka_au is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Hoka_au | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 2.04% |
| Average likes | 215 | 523 |
| Average comments | 12 | 23 |
| Posts per week | 8.64 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hoka_au | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.55% |
| Average likes | 215 | 392 |
| Average comments | 12 | 17 |
| Posts per week | 8.64 | 0.28 |
Median values from 109 Fitness accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
HOKA AUS & NZ is a verified fitness brand based in Australia on Instagram, with 54.9K followers.
HOKA AUS & NZ posts on Instagram as @hoka_au.
HOKA AUS & NZ has 54,949 followers on Instagram (54.9K) as of Jul 11, 2026.
HOKA AUS & NZ's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by HOKA AUS & NZ average 215 likes and 12 comments.
HOKA AUS & NZ posts about 9 times per week on average.
HOKA AUS & NZ is registered as a business account on Instagram and is verified.
Total Posts
2,236
Avg Comments
12
Engagement
1.09%
HOKA AUS & NZ is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 2,236 posts.
HOKA AUS & NZ's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. HOKA AUS & NZ carries the blue verified badge on Instagram.
A sponsored post from HOKA AUS & NZ is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
