@
Brand
HOKA Australia & New Zealand Empowering everyone to feel like they can fly 🪽 #flyhumanfly
au.hoka.com/articles/events/naidoc-week-sydAudience
Browse top profilesFollowers
54.9K
Following
478
Total Posts
Engagement & Performance
Engagement Rate
0.41%
Avg Likes
215
Avg Comments
What the numbers say about @hoka_au
With 54.9K followers across 2,236 posts, @hoka_au is one of the business accounts tracked in the InstME index.
A typical post by @hoka_au collects about 215 likes and 12 comments — roughly one interaction for every 242 followers.
Followers leave about one comment for every 18 likes — an unusually discussion-heavy audience.
@hoka_au currently publishes about 9 posts per week — more than one per day.
The account follows just 478 others against 54.9K followers — a ratio typical of established creators and brands.
@hoka_au vs similar accounts
| Metric | @hoka_au | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 1.56% |
| Average likes | 215 | 359 |
| Average comments | 12 | 20 |
| Posts per week | 8.64 | 0.49 |
Median values from 57,657 accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How @hoka_au's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @hoka_au: (215 avg likes + 12 avg comments) ÷ 54,949 followers × 100 ≈ 0.41%.
Frequently asked questions about @hoka_au
How many followers does @hoka_au have?
@hoka_au has 54,949 followers on Instagram (54.9K) as of Jul 11, 2026.
What is @hoka_au's engagement rate?
@hoka_au's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers.
How many likes does @hoka_au average per post?
Posts by @hoka_au average 215 likes and 12 comments.
How often does @hoka_au post on Instagram?
@hoka_au posts about 9 times per week on average.
Is @hoka_au a business or creator account?
@hoka_au is registered as a business account on Instagram and is verified.
