@
Brand
The art of ultra-niche perfumery. Created by the world’s top perfumers. Discover more ⤵️
hocparfum.comAudience
Browse top profilesFollowers
5.1K
Following
170
Total Posts
Engagement & Performance
Engagement Rate
2.48%
Avg Likes
89
Avg Comments
What the numbers say about @hoc_parfum
@hoc_parfum has built an audience of 5.1K followers on Instagram over 182 posts as an Art account.
@hoc_parfum has an engagement rate of 2.48%, which is below the median of 4.44% for Art accounts with 1K–10K followers, based on 9,488 accounts in the InstME index.
Followers leave about one comment for every 2 likes — an unusually discussion-heavy audience.
@hoc_parfum currently publishes less than one post per week.
@hoc_parfum vs similar accounts
| Metric | @hoc_parfum | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 4.44% |
| Average likes | 89 | 122 |
| Average comments | 37 | 12 |
| Posts per week | 0.34 | 0.27 |
Median values from 9,488 Art accounts with 1K–10K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @hoc_parfum's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @hoc_parfum: (89 avg likes + 37 avg comments) ÷ 5,054 followers × 100 ≈ 2.48%.
Frequently asked questions about @hoc_parfum
How many followers does @hoc_parfum have?
@hoc_parfum has 5,054 followers on Instagram (5.1K) as of Jul 9, 2026.
What is @hoc_parfum's engagement rate?
@hoc_parfum's engagement rate is 2.48%, calculated from average likes and comments per post relative to followers. That is below the median of 4.44% for Art accounts with 1K–10K followers in the InstME index.
How many likes does @hoc_parfum average per post?
Posts by @hoc_parfum average 89 likes and 37 comments.
How often does @hoc_parfum post on Instagram?
@hoc_parfum posts less than once a week on average.
Is @hoc_parfum a business or creator account?
@hoc_parfum is registered as a business account on Instagram and is verified.
