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Outreach This Creator For FreeHOBNOB is a Bakery brand on Instagram, tracked in the InstME index with 54.5K followers. The account has published 1,420 posts, currently around 1 post a week. Engagement runs at 0.05%, or about 28 likes and 2 comments per post.
Hobnob.official is a Bakery account on Instagram with 54.5K followers and 1,420 published posts.
Each post from Hobnob.official averages 28 likes and 2 comments, or about one interaction per 1,830 followers.
Comments arrive at about one per 16 likes, a sign of an unusually discussion-heavy audience.
Video content from Hobnob.official draws about 1.8K views.
Recent posting activity averages about one post per week.
With 54.5K followers but only 159 accounts followed back, Hobnob.official shows the ratio of a well-established account.
Estimated sponsored-post value
$190–$350
Based on 54.5K followers and a 0.05% engagement rate, a single sponsored post by Hobnob.official is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Bakery
| Metric | Hobnob.official | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.45% |
| Average likes | 28 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
HOBNOB is a bakery brand on Instagram, with 54.5K followers.
HOBNOB posts on Instagram as @hobnob.official.
HOBNOB has 54,453 followers on Instagram (54.5K) as of Apr 5, 2026.
HOBNOB's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by HOBNOB average 28 likes and 2 comments.
HOBNOB posts about 1 time per week on average.
HOBNOB is registered as a business account on Instagram.
HOBNOB is categorized as a bakery account in the InstME index, based on the profile's bio and Instagram category across 1,420 posts.
A sponsored post from HOBNOB is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,420
Avg Comments
2
198K
Engagement
12.86%
