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Followers
208.7K
Following
1.4K
Total Posts
Engagement Rate
0.22%
Avg Likes
423
Avg Comments
Rowan runs a verified business account account with 208.7K followers on Instagram. Rowan has shared 2,479 posts to date, currently less than one post a week. Posts average 423 likes and 39 comments, an engagement rate of 0.22%.
As a business account, Heyrowan reaches 208.7K followers on Instagram across 2,479 published posts.
Heyrowan averages 423 likes and 39 comments per post, roughly one interaction for every 452 of its followers.
One comment lands for every 11 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Heyrowan sits at less than one post per week.
The account follows just 1,394 others against 208.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$730–$1,400
Based on 208.7K followers and a 0.22% engagement rate, a single sponsored post by Heyrowan is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Heyrowan | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.25% |
| Average likes | 423 | 2,985 |
| Average comments | 39 | 73 |
| Posts per week | 0.13 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rowan is a verified Instagram brand on Instagram, with 208.7K followers.
Rowan posts on Instagram as @heyrowan.
Rowan has 208,700 followers on Instagram (208.7K) as of Jul 15, 2026.
Rowan's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by Rowan average 423 likes and 39 comments.
Rowan posts less than once a week on average.
Rowan is registered as a business account on Instagram and is verified.
Yes. Rowan carries the blue verified badge on Instagram.
A sponsored post from Rowan is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,479
39
Posts / Week
0.13
Growth Score
4.4 / 100
Follower Ratio
149.7×
Engagement
0.72%
