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122.5K
Following
78
Total Posts
Engagement Rate
0.21%
Avg Likes
216
Avg Comments
On Instagram, HeyGen is a verified business account with an audience of 122.5K. To date HeyGen has posted 302 times, currently around 12 posts a week. Engagement runs at 0.21%, or about 216 likes and 36 comments per post.
With 122.5K followers across 302 posts, Heygen_official is one of the business accounts tracked in the InstME index.
Heygen_official's posts draw around 216 likes and 36 comments each, close to one interaction for every 486 followers.
For roughly every 6 likes there is one comment, an unusually discussion-heavy audience.
At 143.6K average views (1.2× followers), Heygen_official's video posts consistently spread beyond the existing audience.
Heygen_official currently publishes about 12 posts per week, more than one per day.
Heygen_official keeps its following list short (78) relative to 122.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$430–$800
Based on 122.5K followers and a 0.21% engagement rate, a single sponsored post by Heygen_official is worth an estimated $430–$800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Heygen_official | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.25% |
| Average likes | 216 | 2,985 |
| Average comments | 36 | 73 |
| Posts per week | 11.93 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HeyGen is a verified Instagram brand on Instagram, with 122.5K followers.
HeyGen posts on Instagram as @heygen_official.
HeyGen has 122,484 followers on Instagram (122.5K) as of Jul 15, 2026.
HeyGen's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by HeyGen average 216 likes and 36 comments.
HeyGen posts about 12 times per week on average.
HeyGen is registered as a business account on Instagram and is verified.
Yes. HeyGen carries the blue verified badge on Instagram.
A sponsored post from HeyGen is estimated at $430 to $800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
302
36
Avg Views
143,643
Posts / Week
11.93
Growth Score
4.2 / 100
Engagement
0.57%
