The Original Collector Car Marketplace. Since ‘54.
Followers
93.6K
Following
690
Total Posts
Engagement Rate
1.38%
Avg Likes
1,282
Avg Comments
Hemmings is a verified Automotive brand based in United States, with 93.6K followers on Instagram. To date Hemmings has posted 4,994 times, currently around 8 posts a week. Posts average 1,282 likes and 5 comments, an engagement rate of 1.38%.
Tracked in the InstME index, Hemmings is an Automotive account with 93.6K followers and a back catalogue of 4,994 posts.
Against 3,742 Automotive accounts with 10K–100K followers in the InstME index, Hemmings's 1.38% engagement rate lands above the median of 1.3%.
For roughly every 265 likes there is one comment, an audience that mostly engages through likes.
Video posts from Hemmings average 11.3K views.
In recent weeks Hemmings has kept to about 8 posts per week, more than one per day.
Hemmings keeps its following list short (690) relative to 93.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$450–$840
Based on 93.6K followers and a 1.38% engagement rate, a single sponsored post by Hemmings is worth an estimated $450–$840. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Hemmings | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 1.3% |
| Average likes | 1,282 | 330 |
| Average comments | 5 | 12 |
| Posts per week | 8.46 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hemmings | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 1.01% |
| Average likes | 1,282 | 256 |
| Average comments | 5 | 10 |
| Posts per week | 8.46 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hemmings is a verified automotive brand based in United States on Instagram, with 93.6K followers.
Hemmings has 93,555 followers on Instagram (93.6K) as of Jul 9, 2026.
Hemmings's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers. That is above the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Hemmings average 1,282 likes and 5 comments.
Hemmings posts about 8 times per week on average.
Hemmings is registered as a business account on Instagram and is verified.
Hemmings is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 4,994 posts.
Hemmings's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hemmings carries the blue verified badge on Instagram.
4,994
5
Avg Views
11,251
Posts / Week
8.46
Growth Score
27.6 / 100
Engagement
2.14%
A sponsored post from Hemmings is estimated at $450 to $840. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
