On Instagram, HS – Helsingin Sanomat is a verified News brand with an audience of 316.8K. The account has published 19,265 posts, currently around 42 posts a week. Typical posts draw 2,244 likes and 62 comments, putting engagement at 0.73%.
With 316.8K followers across 19,265 posts, Helsinginsanomat is one of the News accounts tracked in the InstME index.
Measured against other accounts with 100K–1M followers, Helsinginsanomat's 0.73% engagement rate lands below the median.
The like-to-comment split is roughly 36 to one, indicating a healthy amount of conversation.
Helsinginsanomat's videos draw about 99.9K views each, around 32% of its followers per post.
Helsinginsanomat currently publishes about 42 posts per week, more than one per day.
InstME's checks rate Helsinginsanomat's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Helsinginsanomat keeps its following list short (642) relative to 316.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 316.8K followers and a 0.73% engagement rate, a single sponsored post by Helsinginsanomat is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Helsinginsanomat | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.25% |
| Average likes | 2,244 | 2,985 |
| Average comments | 62 | 73 |
| Posts per week | 41.53 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
HS – Helsingin Sanomat is a verified news brand on Instagram, with 316.8K followers.
HS – Helsingin Sanomat posts on Instagram as @helsinginsanomat.
HS – Helsingin Sanomat has 316,806 followers on Instagram (316.8K) as of Sep 23, 2026.
HS – Helsingin Sanomat's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers.
Posts by HS – Helsingin Sanomat average 2,244 likes and 62 comments.
HS – Helsingin Sanomat posts about 42 times per week on average.
InstME's audience-quality analysis estimates about 0% of HS – Helsingin Sanomat's followers are low-quality or inactive, giving an audience-quality score of 100/100.
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Total Posts
19,265
Avg Comments
62
Engagement
0.55%
HS – Helsingin Sanomat is registered as a business account on Instagram and is verified.
HS – Helsingin Sanomat is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 19,265 posts.
Yes. HS – Helsingin Sanomat carries the blue verified badge on Instagram.
A sponsored post from HS – Helsingin Sanomat is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
