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On Instagram, HS – Helsingin Sanomat is a verified business account with an audience of 316.8K. The account has published 19,265 posts, currently around 42 posts a week. Typical posts draw 2,244 likes and 62 comments, putting engagement at 0.73%.
With 316.8K followers across 19,265 posts, Helsinginsanomat is one of the business accounts tracked in the InstME index.
A post from Helsinginsanomat usually lands 2,244 likes and 62 comments, near one interaction for every 137 followers.
The like-to-comment split is roughly 36 to one, indicating a healthy amount of conversation.
Helsinginsanomat's videos draw about 99.9K views each, around 32% of its followers per post.
Helsinginsanomat currently publishes about 42 posts per week, more than one per day.
Helsinginsanomat keeps its following list short (642) relative to 316.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 316.8K followers and a 0.73% engagement rate, a single sponsored post by Helsinginsanomat is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Helsinginsanomat | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.25% |
| Average likes | 2,244 | 2,985 |
| Average comments | 62 | 73 |
| Posts per week | 41.53 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
HS – Helsingin Sanomat is a verified Instagram brand on Instagram, with 316.8K followers.
HS – Helsingin Sanomat posts on Instagram as @helsinginsanomat.
HS – Helsingin Sanomat has 316,806 followers on Instagram (316.8K) as of Sep 23, 2026.
HS – Helsingin Sanomat's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers.
Posts by HS – Helsingin Sanomat average 2,244 likes and 62 comments.
HS – Helsingin Sanomat posts about 42 times per week on average.
HS – Helsingin Sanomat is registered as a business account on Instagram and is verified.
Yes. HS – Helsingin Sanomat carries the blue verified badge on Instagram.
A sponsored post from HS – Helsingin Sanomat is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
19,265
Avg Comments
62
Engagement
0.4%
