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Followers
30.2K
Following
213
Total Posts
Engagement Rate
4.41%
Avg Likes
1,318
Avg Comments
Heineken Portugal runs a verified Organization brand account with 30.2K followers on Instagram. To date Heineken Portugal has posted 327 times, currently around 8 posts a week. Posts average 1,318 likes and 14 comments, an engagement rate of 4.41%.
Heinekenpt is an Organization account on Instagram with 30.2K followers and 327 published posts.
An engagement rate of 4.41% puts Heinekenpt in the top 25% for accounts with 10K–100K followers tracked by InstME.
One comment lands for every 92 likes, which reads as an audience that mostly engages through likes.
Heinekenpt's videos average 4.5M views, about 150.2× its follower count, so content routinely reaches well past current followers.
Posting frequency for Heinekenpt sits at about 8 posts per week, more than one per day.
Heinekenpt comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 30.2K followers but only 213 accounts followed back, Heinekenpt shows the ratio of a well-established account.
Estimated sponsored-post value
$420–$790
Based on 30.2K followers and a 4.41% engagement rate, a single sponsored post by Heinekenpt is worth an estimated $420–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Organization
| Metric | Heinekenpt | Cohort median |
|---|---|---|
| Engagement rate | 4.41% | 1.45% |
| Average likes | 1,318 | 339 |
| Average comments | 14 | 18 |
| Posts per week | 8.22 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Heineken Portugal is a verified organization brand on Instagram, with 30.2K followers.
Heineken Portugal posts on Instagram as @heinekenpt.
Heineken Portugal has 30,213 followers on Instagram (30.2K) as of Jul 16, 2026.
Heineken Portugal's engagement rate is 4.41%, calculated from average likes and comments per post relative to followers.
Posts by Heineken Portugal average 1,318 likes and 14 comments.
Heineken Portugal posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Heineken Portugal's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Heineken Portugal is registered as a business account on Instagram and is verified.
Heineken Portugal is categorized as an organization account in the InstME index, based on the profile's bio and Instagram category across 327 posts.
327
14
Avg Views
4,536,870
Posts / Week
8.22
Growth Score
88.2 / 100
Engagement
1.67%
Yes. Heineken Portugal carries the blue verified badge on Instagram.
A sponsored post from Heineken Portugal is estimated at $420 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
