World’s top self‑help & oracle card publisher. Founded by Louise Hay in 1987. Publisher of You Can Heal Your Life & The Let Them Theory. 💙
Followers
578.1K
Following
685
Total Posts
Engagement Rate
1.81%
Avg Likes
10,286
Avg Comments
Reaching 578.1K followers on Instagram, Hay House is a verified Publisher brand. The account has published 8,304 posts, currently less than one post a week. Typical posts draw 10,286 likes and 175 comments, putting engagement at 1.81%.
With 578.1K followers across 8,304 posts, Hayhouseinc is one of the Publisher accounts tracked in the InstME index.
Measured against other accounts with 100K–1M followers, Hayhouseinc's 1.81% engagement rate lands above the median.
At one comment per 59 likes, the ratio points to a healthy amount of conversation.
Hayhouseinc keeps a posting cadence of less than one post per week.
Quality checks give Hayhouseinc 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Hayhouseinc keeps its following list short (685) relative to 578.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,700–$6,800
Based on 578.1K followers and a 1.81% engagement rate, a single sponsored post by Hayhouseinc is worth an estimated $3,700–$6,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publisher
| Metric | Hayhouseinc | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 1.25% |
| Average likes | 10,286 | 2,985 |
| Average comments | 175 | 73 |
| Posts per week | 0.53 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Hay House is a verified publisher brand on Instagram, with 578.1K followers.
Hay House posts on Instagram as @hayhouseinc.
Hay House has 578,090 followers on Instagram (578.1K) as of Apr 27, 2026.
Hay House's engagement rate is 1.81%, calculated from average likes and comments per post relative to followers.
Posts by Hay House average 10,286 likes and 175 comments.
Hay House posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hay House's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hay House is registered as a business account on Instagram and is verified.
Hay House is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 8,304 posts.
8,304
175
Posts / Week
0.53
Growth Score
36.2 / 100
ER Rank
Top 40%
Engagement
0.27%
Yes. Hay House carries the blue verified badge on Instagram.
A sponsored post from Hay House is estimated at $3,700 to $6,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
