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182.6K
Following
1.1K
Total Posts
Engagement Rate
4.82%
Avg Likes
8,629
Avg Comments
Reaching 182.6K followers on Instagram, Hay Festival is a verified Festival brand based in United Kingdom. Hay Festival has shared 5,366 posts to date, currently around 2 posts a week. Posts average 8,629 likes and 168 comments, an engagement rate of 4.82%.
With 182.6K followers across 5,366 posts, Hayfestival is one of the Festival accounts tracked in the InstME index.
Hayfestival's posts draw around 8,629 likes and 168 comments each, close to one interaction for every 21 followers.
At one comment per 51 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Hayfestival has published about one post per week.
Hayfestival keeps its following list short (1,139) relative to 182.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,600–$4,700
Based on 182.6K followers and a 4.82% engagement rate, a single sponsored post by Hayfestival is worth an estimated $2,600–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Festival
| Metric | Hayfestival | Cohort median |
|---|---|---|
| Engagement rate | 4.82% | 1.25% |
| Average likes | 8,629 | 2,985 |
| Average comments | 168 | 73 |
| Posts per week | 1.93 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hayfestival | Cohort median |
|---|---|---|
| Engagement rate | 4.82% | 0.72% |
| Average likes | 8,629 | 1,651 |
| Average comments | 168 | 45 |
| Posts per week | 1.93 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Hay Festival is a verified festival brand based in United Kingdom on Instagram, with 182.6K followers.
Hay Festival posts on Instagram as @hayfestival.
Hay Festival has 182,583 followers on Instagram (182.6K) as of Jul 14, 2026.
Hay Festival's engagement rate is 4.82%, calculated from average likes and comments per post relative to followers.
Posts by Hay Festival average 8,629 likes and 168 comments.
Hay Festival posts about 2 times per week on average.
Hay Festival is registered as a business account on Instagram and is verified.
Hay Festival is categorized as a festival account in the InstME index, based on the profile's bio and Instagram category across 5,366 posts.
Hay Festival's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,366
168
Posts / Week
1.93
Growth Score
96.4 / 100
Follower Ratio
160.3×
Engagement
1.7%
Yes. Hay Festival carries the blue verified badge on Instagram.
A sponsored post from Hay Festival is estimated at $2,600 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
