🍵 Specialty matcha direct from Japan 🛒 Online & @popup.grocer @butterfieldnyc
Outreach This Creator For FreeFollowers
2.8K
Following
403
Total Posts
Engagement Rate
25.77%
Avg Likes
681
Avg Comments
Hawa Matcha is a business account based in Japan. The account has built 2.8K followers on Instagram. Hawa Matcha has shared 66 posts to date, currently less than one post a week. Typical posts draw 681 likes and 33 comments, putting engagement at 25.77%.
Counting 2.8K followers and 66 posts, Hawamatcha sits in the InstME index as a business account.
At 25.77%, Hawamatcha's engagement rate is in the top 7% relative to accounts with 1K–10K followers.
Comments arrive at about one per 21 likes, a sign of a healthy amount of conversation.
Lately Hawamatcha has been publishing less than one post per week.
At 94/100 on audience quality, Hawamatcha carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$39–$72
Based on 2.8K followers and a 25.77% engagement rate, a single sponsored post by Hawamatcha is worth an estimated $39–$72. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Hawamatcha | Cohort median |
|---|---|---|
| Engagement rate | 25.77% | 5.05% |
| Average likes | 681 | 127 |
| Average comments | 33 | 12 |
| Posts per week | 0.24 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hawamatcha | Cohort median |
|---|---|---|
| Engagement rate | 25.77% | 4.31% |
| Average likes | 681 | 125 |
| Average comments | 33 | 4 |
| Posts per week | 0.24 | 0.3 |
Median values from 757 accounts in Japan with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Hawa Matcha is a Instagram brand based in Japan on Instagram, with 2.8K followers.
Hawa Matcha posts on Instagram as @hawamatcha.
Hawa Matcha has 2,768 followers on Instagram (2.8K) as of Apr 23, 2026.
Hawa Matcha's engagement rate is 25.77%, calculated from average likes and comments per post relative to followers.
Posts by Hawa Matcha average 681 likes and 33 comments.
Hawa Matcha posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Hawa Matcha's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Hawa Matcha is registered as a business account on Instagram.
Hawa Matcha's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
66
33
Posts / Week
0.24
Growth Score
100 / 100
ER Rank
Top 7%
Engagement
0.09%
A sponsored post from Hawa Matcha is estimated at $39 to $72. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
