We're not here to conquer nature, but to move with it. To roam farther, wilder, freer-in the greatest playground ever made. We are
Followers
140.1K
Following
484
Total Posts
Engagement Rate
0.34%
Avg Likes
476
Avg Comments
Haglöfs is a verified Outdoor & Sporting Goods Company brand based in Sweden, with 140.1K followers on Instagram. Haglöfs has shared 2,549 posts to date, currently around 2 posts a week. Engagement runs at 0.34%, or about 476 likes and 7 comments per post.
Haglofs operates an Outdoor & Sporting Goods Company account on Instagram, pairing 140.1K followers with 2,549 posts.
Haglofs earns a 0.34% engagement rate, in the bottom 27% across accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 70 likes, an audience that mostly engages through likes.
Haglofs currently publishes about one post per week.
InstME's checks rate Haglofs's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Haglofs keeps its following list short (484) relative to 140.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$490–$910
Based on 140.1K followers and a 0.34% engagement rate, a single sponsored post by Haglofs is worth an estimated $490–$910. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Haglofs | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.25% |
| Average likes | 476 | 2,985 |
| Average comments | 7 | 73 |
| Posts per week | 1.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Haglofs | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 0.81% |
| Average likes | 476 | 1,463 |
| Average comments | 7 | 38 |
| Posts per week | 1.71 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Haglöfs is a verified outdoor & sporting goods company brand based in Sweden on Instagram, with 140.1K followers.
Haglöfs posts on Instagram as @haglofs.
Haglöfs has 140,099 followers on Instagram (140.1K) as of Jul 15, 2026.
Haglöfs's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by Haglöfs average 476 likes and 7 comments.
Haglöfs posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Haglöfs's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Haglöfs is registered as a business account on Instagram and is verified.
Haglöfs is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 2,549 posts.
2,549
7
Posts / Week
1.71
Growth Score
6.8 / 100
ER Rank
27th
Engagement
0.41%
Haglöfs's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Haglöfs carries the blue verified badge on Instagram.
A sponsored post from Haglöfs is estimated at $490 to $910. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
