@guinnessworldrecords
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Followers
11M
Following
2K
Total Posts
Engagement Rate
2.55%
Avg Likes
278,427
Avg Comments
Reaching 11M followers on Instagram, Guinness World Records is a verified Entertainment website brand. The account has published 3,999 posts, currently less than one post a week. Engagement runs at 2.55%, or about 278,427 likes and 2,473 comments per post.
On Instagram, Guinnessworldrecords runs an Entertainment website account that has published 3,999 posts and gathered 11M followers.
Posts by Guinnessworldrecords tend to gather 278,427 likes and 2,473 comments, about one interaction per 39 followers.
At one comment per 113 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Guinnessworldrecords has kept to less than one post per week.
Quality checks give Guinnessworldrecords 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Guinnessworldrecords follows only 1,982 accounts while being followed by 11M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$98,000–$180,000
Based on 11M followers and a 2.55% engagement rate, a single sponsored post by Guinnessworldrecords is worth an estimated $98,000–$180,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Entertainment website
| Metric | Guinnessworldrecords | Cohort median |
|---|---|---|
| Engagement rate | 2.55% | 1.02% |
| Average likes | 278,427 | 25,711 |
| Average comments | 2,473 | 376 |
| Posts per week | 0.54 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Guinness World Records is a verified entertainment website brand on Instagram, with 11M followers.
Guinness World Records posts on Instagram as @guinnessworldrecords.
Guinness World Records has 11,004,445 followers on Instagram (11M) as of Apr 23, 2026.
Guinness World Records's engagement rate is 2.55%, calculated from average likes and comments per post relative to followers.
Posts by Guinness World Records average 278,427 likes and 2,473 comments.
Guinness World Records posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Guinness World Records's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Guinness World Records is registered as a business account on Instagram and is verified.
3,999
2,473
Posts / Week
0.54
Growth Score
51 / 100
Audience Score
100 / 100
Engagement
0.45%
Guinness World Records is categorized as an entertainment website account in the InstME index, based on the profile's bio and Instagram category across 3,999 posts.
Yes. Guinness World Records carries the blue verified badge on Instagram.
A sponsored post from Guinness World Records is estimated at $98,000 to $180,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
