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Followers
6.3M
Following
299
Total Posts
Engagement Rate
0.05%
Avg Likes
3,006
Avg Comments
The Guardian is a verified Media/news company brand based in United States. The account has built 6.3M followers on Instagram. The account has published 9,995 posts, currently around 71 posts a week. Engagement runs at 0.05%, or about 3,006 likes and 188 comments per post.
Counting 6.3M followers and 9,995 posts, Guardian sits in the InstME index as a Media/news company account.
Each post from Guardian averages 3,006 likes and 188 comments, or about one interaction per 1,986 followers.
Comments arrive at about one per 16 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Guardian sits at about 71 posts per week, more than one per day.
With 6.3M followers but only 299 accounts followed back, Guardian shows the ratio of a well-established account.
Estimated sponsored-post value
$22,000–$41,000
Based on 6.3M followers and a 0.05% engagement rate, a single sponsored post by Guardian is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Guardian | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 3,006 | 25,711 |
| Average comments | 188 | 376 |
| Posts per week | 70.53 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Guardian | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.81% |
| Average likes | 3,006 | 19,158 |
| Average comments | 188 | 344 |
| Posts per week | 70.53 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Guardian is a verified media/news company brand based in United States on Instagram, with 6.3M followers.
The Guardian posts on Instagram as @guardian.
The Guardian has 6,344,727 followers on Instagram (6.3M) as of Apr 23, 2026.
The Guardian's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by The Guardian average 3,006 likes and 188 comments.
The Guardian posts about 71 times per week on average.
The Guardian is registered as a business account on Instagram and is verified.
The Guardian is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 9,995 posts.
The Guardian's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,995
188
Posts / Week
70.53
Growth Score
1 / 100
Follower Ratio
21219.8×
Engagement
0.05%
Yes. The Guardian carries the blue verified badge on Instagram.
A sponsored post from The Guardian is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
