Everything you need to know about New York City. Powered by the @wnyc newsroom
Followers
363.3K
Following
173
Total Posts
Engagement Rate
0.55%
Avg Likes
1,881
Avg Comments
Gothamist is a verified News & media website brand based in United States, with 363.3K followers on Instagram. Gothamist has shared 7,396 posts to date, currently around 28 posts a week. Engagement runs at 0.55%, or about 1,881 likes and 134 comments per post.
Tracked in the InstME index, Gothamist is a News & media website account with 363.3K followers and a back catalogue of 7,396 posts.
A post from Gothamist usually lands 1,881 likes and 134 comments, near one interaction for every 180 followers.
The like-to-comment split is roughly 14 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Gothamist has published about 28 posts per week, more than one per day.
Gothamist keeps its following list short (173) relative to 363.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 363.3K followers and a 0.55% engagement rate, a single sponsored post by Gothamist is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Gothamist | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.25% |
| Average likes | 1,881 | 2,985 |
| Average comments | 134 | 73 |
| Posts per week | 27.7 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gothamist | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.86% |
| Average likes | 1,881 | 2,003 |
| Average comments | 134 | 56 |
| Posts per week | 27.7 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Gothamist is a verified news & media website brand based in United States on Instagram, with 363.3K followers.
Gothamist has 363,348 followers on Instagram (363.3K) as of Apr 24, 2026.
Gothamist's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by Gothamist average 1,881 likes and 134 comments.
Gothamist posts about 28 times per week on average.
Gothamist is registered as a business account on Instagram and is verified.
Gothamist is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 7,396 posts.
Gothamist's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Gothamist carries the blue verified badge on Instagram.
7,396
134
Posts / Week
27.7
Growth Score
11 / 100
Follower Ratio
2100.3×
2.5M
Engagement
1.12%
A sponsored post from Gothamist is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
