On Instagram, Scratch is a verified Bakery brand with an audience of 29.3K. The account has published 170 posts, currently less than one post a week. Engagement runs at 2.34%, or about 660 likes and 27 comments per post.
Tracked in the InstME index, Goodsfromscratch is a Bakery account with 29.3K followers and a back catalogue of 170 posts.
Goodsfromscratch earns a 2.34% engagement rate, above the median across accounts with 10K–100K followers in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Goodsfromscratch sees 75K views per video on average, 2.6× its followers, a pattern of content travelling outside the follower base.
Goodsfromscratch currently publishes less than one post per week.
InstME estimates 0% of Goodsfromscratch's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Goodsfromscratch keeps its following list short (200) relative to 29.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$240–$450
Based on 29.3K followers and a 2.34% engagement rate, a single sponsored post by Goodsfromscratch is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bakery
| Metric | Goodsfromscratch | Cohort median |
|---|---|---|
| Engagement rate | 2.34% | 1.45% |
| Average likes | 660 | 339 |
| Average comments | 27 | 18 |
| Posts per week | 0.34 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Scratch is a verified bakery brand on Instagram, with 29.3K followers.
Scratch posts on Instagram as @goodsfromscratch.
Scratch has 29,319 followers on Instagram (29.3K) as of Jul 16, 2026.
Scratch's engagement rate is 2.34%, calculated from average likes and comments per post relative to followers.
Posts by Scratch average 660 likes and 27 comments.
Scratch posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Scratch's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Scratch is registered as a business account on Instagram and is verified.
Dine-in: Wed to Sun, 9am to 4pm (last call 3:30pm. walk-ins only) @scratch.catering Pre-order sourdough breads + baked goods through link below.
Outreach This Creator For Freescratch.cococart.coTotal Posts
170
Avg Comments
27
Engagement
12.86%
Scratch is categorized as a bakery account in the InstME index, based on the profile's bio and Instagram category across 170 posts.
Yes. Scratch carries the blue verified badge on Instagram.
A sponsored post from Scratch is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
