Dine-in: Wed to Sun, 9am to 4pm (last call 3:30pm. walk-ins only) @scratch.catering Pre-order sourdough breads + baked goods through link below.
Followers
29.3K
Following
200
Total Posts
Engagement Rate
2.34%
Avg Likes
660
Avg Comments
On Instagram, Scratch is a verified Bakery brand with an audience of 29.3K. The account has published 170 posts, currently less than one post a week. Engagement runs at 2.34%, or about 660 likes and 27 comments per post.
Tracked in the InstME index, Goodsfromscratch is a Bakery account with 29.3K followers and a back catalogue of 170 posts.
Goodsfromscratch earns a 2.34% engagement rate, above the median across accounts with 10K–100K followers in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
Goodsfromscratch sees 75K views per video on average, 2.6× its followers, a pattern of content travelling outside the follower base.
Goodsfromscratch currently publishes less than one post per week.
InstME estimates 0% of Goodsfromscratch's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Goodsfromscratch keeps its following list short (200) relative to 29.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$240–$450
Based on 29.3K followers and a 2.34% engagement rate, a single sponsored post by Goodsfromscratch is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bakery
| Metric | Goodsfromscratch | Cohort median |
|---|---|---|
| Engagement rate | 2.34% | 1.45% |
| Average likes | 660 | 339 |
| Average comments | 27 | 18 |
| Posts per week | 0.34 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Scratch is a verified bakery brand on Instagram, with 29.3K followers.
Scratch posts on Instagram as @goodsfromscratch.
Scratch has 29,319 followers on Instagram (29.3K) as of Jul 16, 2026.
Scratch's engagement rate is 2.34%, calculated from average likes and comments per post relative to followers.
Posts by Scratch average 660 likes and 27 comments.
Scratch posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Scratch's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Scratch is registered as a business account on Instagram and is verified.
Scratch is categorized as a bakery account in the InstME index, based on the profile's bio and Instagram category across 170 posts.
Yes. Scratch carries the blue verified badge on Instagram.
170
27
Avg Views
74,998
Posts / Week
0.34
Growth Score
46.8 / 100
Engagement
1.05%
A sponsored post from Scratch is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
