The Original Home of That Thing You Really Like 🤳350k+ on Tiktok
Outreach This Creator For FreeFollowers
40.7K
Following
1.6K
Total Posts
Engagement Rate
0.41%
Avg Likes
165
Avg Comments
Fred is a Home & DIY brand, with 40.7K followers on Instagram. To date Fred has posted 2,486 times, currently around 2 posts a week. Posts average 165 likes and 1 comments, an engagement rate of 0.41%.
With 40.7K followers across 2,486 posts, Genuinefred is one of the Home & DIY accounts tracked in the InstME index.
Genuinefred records a 0.41% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 132 likes, an audience that mostly engages through likes.
In recent weeks Genuinefred has kept to about one post per week.
Estimated sponsored-post value
$140–$260
Based on 40.7K followers and a 0.41% engagement rate, a single sponsored post by Genuinefred is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Genuinefred | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.75% |
| Average likes | 165 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 1.82 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Fred is a home & diy brand on Instagram, with 40.7K followers.
Fred posts on Instagram as @genuinefred.
Fred has 40,740 followers on Instagram (40.7K) as of Jul 16, 2026.
Fred's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Fred average 165 likes and 1 comments.
Fred posts about 2 times per week on average.
Fred is registered as a business account on Instagram.
Fred is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,486 posts.
A sponsored post from Fred is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,486
1
Posts / Week
1.82
Growth Score
8.2 / 100
Follower Ratio
25.0×
Engagement
2.28%
