A media & apparel company by Dane Reynolds, Austyn Gillette & Craig Anderson. // RIDER OWNED AND OPERATED //
Followers
119.8K
Following
31
Total Posts
Engagement Rate
1.68%
Avg Likes
1,997
Avg Comments
Former runs a verified business account account with 119.8K followers on Instagram. To date Former has posted 818 times, currently around 2 posts a week. Typical posts draw 1,997 likes and 17 comments, putting engagement at 1.68%.
Counting 119.8K followers and 818 posts, Former sits in the InstME index as a business account.
Each post from Former averages 1,997 likes and 17 comments, or about one interaction per 59 followers.
Followers weigh in with a comment about every 117 likes, an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
With 119.8K followers but only 31 accounts followed back, Former shows the ratio of a well-established account.
Estimated sponsored-post value
$700–$1,300
Based on 119.8K followers and a 1.68% engagement rate, a single sponsored post by Former is worth an estimated $700–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Former | Cohort median |
|---|---|---|
| Engagement rate | 1.68% | 1.25% |
| Average likes | 1,997 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 2.3 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Former is a verified Instagram brand on Instagram, with 119.8K followers.
Former has 119,805 followers on Instagram (119.8K) as of Jul 15, 2026.
Former's engagement rate is 1.68%, calculated from average likes and comments per post relative to followers.
Posts by Former average 1,997 likes and 17 comments.
Former posts about 2 times per week on average.
Former is registered as a business account on Instagram and is verified.
Yes. Former carries the blue verified badge on Instagram.
A sponsored post from Former is estimated at $700 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
818
17
Posts / Week
2.3
Growth Score
33.6 / 100
Follower Ratio
3864.7×
Engagement
0.54%
