We’re here to come alongside your family with relevance and grace at each stage of your journey.
Followers
665.5K
Following
181
Total Posts
Engagement Rate
0.21%
Avg Likes
1,398
Avg Comments
Focus on the Family is a verified Community brand based in United States, with 665.5K followers on Instagram. Focus on the Family has shared 4,227 posts to date, currently around 9 posts a week. Engagement runs at 0.21%, or about 1,398 likes and 25 comments per post.
With 665.5K followers across 4,227 posts, Focusonthefamily is one of the Community accounts tracked in the InstME index.
A post from Focusonthefamily usually lands 1,398 likes and 25 comments, near one interaction for every 468 followers.
The like-to-comment split is roughly 57 to one, indicating a healthy amount of conversation.
In recent weeks Focusonthefamily has kept to about 9 posts per week, more than one per day.
Focusonthefamily keeps its following list short (181) relative to 665.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,300–$4,300
Based on 665.5K followers and a 0.21% engagement rate, a single sponsored post by Focusonthefamily is worth an estimated $2,300–$4,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Focusonthefamily | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.25% |
| Average likes | 1,398 | 2,985 |
| Average comments | 25 | 73 |
| Posts per week | 8.76 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Focusonthefamily | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.86% |
| Average likes | 1,398 | 2,003 |
| Average comments | 25 | 56 |
| Posts per week | 8.76 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Focus on the Family is a verified community brand based in United States on Instagram, with 665.5K followers.
Focus on the Family posts on Instagram as @focusonthefamily.
Focus on the Family has 665,539 followers on Instagram (665.5K) as of Jul 15, 2026.
Focus on the Family's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Focus on the Family average 1,398 likes and 25 comments.
Focus on the Family posts about 9 times per week on average.
Focus on the Family is registered as a business account on Instagram and is verified.
Focus on the Family is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 4,227 posts.
Focus on the Family's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,227
25
Posts / Week
8.76
Growth Score
4.2 / 100
Follower Ratio
3677.0×
Engagement
0.08%
Yes. Focus on the Family carries the blue verified badge on Instagram.
A sponsored post from Focus on the Family is estimated at $2,300 to $4,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
