First Lady of the United States
Outreach This Creator For FreeFirst Lady Melania Trump is a verified Instagram creator based in United States. The account has built 4.4M followers on Instagram. To date First Lady Melania Trump has posted 240 times, currently around 3 posts a week. Engagement runs at 0.27%, or about 10,713 likes and 1,020 comments per post.
Flotus has built an audience of 4.4M followers on Instagram over 240 posts as a creator account.
On average, Flotus's posts earn 10,713 likes and 1,020 comments, about one interaction per 376 followers.
The comment-to-like ratio works out to one comment per 11 likes, pointing to an unusually discussion-heavy audience.
Flotus maintains a rhythm of about 3 posts per week.
The account follows just 8 others against 4.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$15,000–$29,000
Based on 4.4M followers and a 0.27% engagement rate, a single sponsored post by Flotus is worth an estimated $15,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Flotus | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.02% |
| Average likes | 10,713 | 25,711 |
| Average comments | 1,020 | 376 |
| Posts per week | 2.9 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Flotus | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.81% |
| Average likes | 10,713 | 19,158 |
| Average comments | 1,020 | 344 |
| Posts per week | 2.9 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
First Lady Melania Trump is a verified Instagram creator based in United States on Instagram, with 4.4M followers.
First Lady Melania Trump posts on Instagram as @flotus.
First Lady Melania Trump has 4,408,460 followers on Instagram (4.4M) as of Jul 10, 2026.
First Lady Melania Trump's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by First Lady Melania Trump average 10,713 likes and 1,020 comments.
First Lady Melania Trump posts about 3 times per week on average.
First Lady Melania Trump is registered as a creator account on Instagram and is verified.
First Lady Melania Trump's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
240
Avg Comments
1,020
Engagement
0%
Yes. First Lady Melania Trump carries the blue verified badge on Instagram.
A sponsored post from First Lady Melania Trump is estimated at $15,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
