Gear that’s been helping you enjoy the outdoors since 1960. Discover more:
Followers
792.1K
Following
499
Total Posts
Engagement Rate
0.17%
Avg Likes
1,353
Avg Comments
Fjällräven is a verified Clothing (Brand) brand based in Sweden, with 792.1K followers on Instagram. The account has published 1,793 posts, currently less than one post a week. Posts average 1,353 likes and 33 comments, an engagement rate of 0.17%.
On Instagram, Fjallravenofficial runs a Clothing (Brand) account that has published 1,793 posts and gathered 792.1K followers.
A post from Fjallravenofficial usually lands 1,353 likes and 33 comments, near one interaction for every 572 followers.
For roughly every 41 likes there is one comment, a healthy amount of conversation.
In recent weeks Fjallravenofficial has kept to less than one post per week.
Fjallravenofficial follows only 499 accounts while being followed by 792.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,800–$5,100
Based on 792.1K followers and a 0.17% engagement rate, a single sponsored post by Fjallravenofficial is worth an estimated $2,800–$5,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Fjallravenofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.25% |
| Average likes | 1,353 | 2,985 |
| Average comments | 33 | 73 |
| Posts per week | 0.72 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fjallravenofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.81% |
| Average likes | 1,353 | 1,463 |
| Average comments | 33 | 38 |
| Posts per week | 0.72 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Fjällräven is a verified clothing (brand) brand based in Sweden on Instagram, with 792.1K followers.
Fjällräven posts on Instagram as @fjallravenofficial.
Fjällräven has 792,117 followers on Instagram (792.1K) as of Jul 15, 2026.
Fjällräven's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Fjällräven average 1,353 likes and 33 comments.
Fjällräven posts less than once a week on average.
Fjällräven is registered as a business account on Instagram and is verified.
Fjällräven is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 1,793 posts.
Fjällräven's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,793
33
Posts / Week
0.72
Growth Score
3.4 / 100
Follower Ratio
1587.4×
Engagement
0.16%
Yes. Fjällräven carries the blue verified badge on Instagram.
A sponsored post from Fjällräven is estimated at $2,800 to $5,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
