A bookshop and all-day café in Hyde Park, Austin Tx. 7am coffee window. 9am-9pm bookshop. ☀️
Outreach This Creator For FreeOn Instagram, First Light Books is a Culture brand based in United States with an audience of 29.5K. First Light Books has shared 545 posts to date, currently around 2 posts a week. Posts average 411 likes and 13 comments, an engagement rate of 1.43%.
Firstlightbooks's Instagram presence spans 545 posts and 29.5K followers, profiling it as a Culture account.
Among accounts with 10K–100K followers, Firstlightbooks's 1.43% engagement rate sits about average.
For roughly every 32 likes there is one comment, a healthy amount of conversation.
Video content averages 56.1K views, 1.9× the follower count, a sign posts regularly travel beyond the existing audience.
Firstlightbooks's recent cadence works out to about 2 posts per week.
InstME's checks rate Firstlightbooks's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Firstlightbooks follows only 235 accounts while being followed by 29.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150–$270
Based on 29.5K followers and a 1.43% engagement rate, a single sponsored post by Firstlightbooks is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Culture
| Metric | Firstlightbooks | Cohort median |
|---|---|---|
| Engagement rate | 1.43% | 1.45% |
| Average likes | 411 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 2.09 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Firstlightbooks | Cohort median |
|---|---|---|
| Engagement rate | 1.43% | 0.9% |
| Average likes | 411 | 193 |
| Average comments | 13 | 10 |
| Posts per week | 2.09 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
First Light Books is a culture brand based in United States on Instagram, with 29.5K followers.
First Light Books posts on Instagram as @firstlightbooks.
First Light Books has 29,540 followers on Instagram (29.5K) as of Jul 16, 2026.
First Light Books's engagement rate is 1.43%, calculated from average likes and comments per post relative to followers.
Posts by First Light Books average 411 likes and 13 comments.
First Light Books posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of First Light Books's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
545
Avg Comments
13
Engagement
0.13%
First Light Books is registered as a business account on Instagram.
First Light Books is categorized as a culture account in the InstME index, based on the profile's bio and Instagram category across 545 posts.
First Light Books's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from First Light Books is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
