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Outreach This Creator For FreeFirefly Jewellers is a Jewelry brand on Instagram based in South Africa, tracked in the InstME index with 25.4K followers. Firefly Jewellers has shared 1,135 posts to date, currently less than one post a week. Typical posts draw 161 likes and 4 comments, putting engagement at 0.65%.
Counting 25.4K followers and 1,135 posts, Firefly_jewel sits in the InstME index as a Jewelry account.
At 0.65%, Firefly_jewel's engagement rate is below the median relative to accounts with 10K–100K followers.
The comment-to-like ratio works out to one comment per 37 likes, pointing to a healthy amount of conversation.
Firefly_jewel's output runs to less than one post per week.
On audience quality, Firefly_jewel lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 25.4K followers but only 108 accounts followed back, Firefly_jewel shows the ratio of a well-established account.
Estimated sponsored-post value
$89–$170
Based on 25.4K followers and a 0.65% engagement rate, a single sponsored post by Firefly_jewel is worth an estimated $89–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Jewelry
| Metric | Firefly_jewel | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.45% |
| Average likes | 161 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 0.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Firefly_jewel | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.92% |
| Average likes | 161 | 241 |
| Average comments | 4 | 13 |
| Posts per week | 0.1 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Firefly Jewellers is a jewelry brand based in South Africa on Instagram, with 25.4K followers.
Firefly Jewellers posts on Instagram as @firefly_jewel.
Firefly Jewellers has 25,415 followers on Instagram (25.4K) as of Jul 16, 2026.
Firefly Jewellers's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers.
Posts by Firefly Jewellers average 161 likes and 4 comments.
Firefly Jewellers posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Firefly Jewellers's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,135
Avg Comments
4
Followers
20.5K
Engagement
0.06%
Firefly Jewellers is registered as a business account on Instagram.
Firefly Jewellers is categorized as a jewelry account in the InstME index, based on the profile's bio and Instagram category across 1,135 posts.
Firefly Jewellers's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Firefly Jewellers is estimated at $89 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
