On Instagram, Figma is a verified Software brand with an audience of 932.9K. Figma has shared 1,028 posts to date, currently around 6 posts a week. Engagement runs at 1.3%, or about 12,012 likes and 125 comments per post.
Tracked in the InstME index, Figma is a Software account with 932.9K followers and a back catalogue of 1,028 posts.
Typical engagement for Figma runs to 12,012 likes and 125 comments a post, one interaction per 77 followers.
The like-to-comment split is roughly 96 to one, indicating an audience that mostly engages through likes.
Figma currently publishes about 6 posts per week.
Figma keeps its following list short (85) relative to 932.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,200–$7,900
Based on 932.9K followers and a 1.3% engagement rate, a single sponsored post by Figma is worth an estimated $4,200–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Software
| Metric | Figma | Cohort median |
|---|---|---|
| Engagement rate | 1.3% | 1.25% |
| Average likes | 12,012 | 2,985 |
| Average comments | 125 | 73 |
| Posts per week | 5.7 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Figma is a verified software brand on Instagram, with 932.9K followers.
Figma has 932,892 followers on Instagram (932.9K) as of Jul 10, 2026.
Figma's engagement rate is 1.3%, calculated from average likes and comments per post relative to followers.
Posts by Figma average 12,012 likes and 125 comments.
Figma posts about 6 times per week on average.
Figma is registered as a business account on Instagram and is verified.
Figma is categorized as a software account in the InstME index, based on the profile's bio and Instagram category across 1,028 posts.
Yes. Figma carries the blue verified badge on Instagram.
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Total Posts
1,028
Avg Comments
125
Engagement
0.23%
A sponsored post from Figma is estimated at $4,200 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
