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Followers
242K
Following
75
Total Posts
Engagement Rate
0.55%
Avg Likes
1,254
Avg Comments
Expressen is a verified business account on Instagram based in Sweden, tracked in the InstME index with 242K followers. To date Expressen has posted 12,791 times, currently around 32 posts a week. Typical posts draw 1,254 likes and 85 comments, putting engagement at 0.55%.
As a business account, Expressen reaches 242K followers on Instagram across 12,791 published posts.
Expressen averages 1,254 likes and 85 comments per post, roughly one interaction for every 181 of its followers.
One comment lands for every 15 likes, which reads as an unusually discussion-heavy audience.
Lately Expressen has been publishing about 32 posts per week, more than one per day.
The account follows just 75 others against 242K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$850–$1,600
Based on 242K followers and a 0.55% engagement rate, a single sponsored post by Expressen is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Expressen | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.25% |
| Average likes | 1,254 | 2,985 |
| Average comments | 85 | 73 |
| Posts per week | 32.26 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Expressen | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.81% |
| Average likes | 1,254 | 1,463 |
| Average comments | 85 | 38 |
| Posts per week | 32.26 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Expressen is a verified Instagram brand based in Sweden on Instagram, with 242K followers.
Expressen has 242,036 followers on Instagram (242K) as of Jul 10, 2026.
Expressen's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by Expressen average 1,254 likes and 85 comments.
Expressen posts about 32 times per week on average.
Expressen is registered as a business account on Instagram and is verified.
Expressen's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Expressen carries the blue verified badge on Instagram.
A sponsored post from Expressen is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,791
85
Posts / Week
32.26
Growth Score
11 / 100
Follower Ratio
3227.1×
Engagement
0.89%
