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Reaching 91.3K followers on Instagram, Esalen Institute is a verified Home & DIY brand based in United States. Esalen Institute has shared 1,624 posts to date, currently around 6 posts a week. Typical posts draw 224 likes and 11 comments, putting engagement at 0.26%.
Esalen operates a Home & DIY account on Instagram, pairing 91.3K followers with 1,624 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Esalen's 0.26% engagement rate lands below the median of 0.75%.
At one comment per 20 likes, the ratio points to an unusually discussion-heavy audience.
Esalen's recent cadence works out to about 6 posts per week.
Esalen scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$590
Based on 91.3K followers and a 0.26% engagement rate, a single sponsored post by Esalen is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Esalen | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.75% |
| Average likes | 224 | 200 |
| Average comments | 11 | 9 |
| Posts per week | 5.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Esalen | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.55% |
| Average likes | 224 | 132 |
| Average comments | 11 | 7 |
| Posts per week | 5.5 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Esalen Institute is a verified home & diy brand based in United States on Instagram, with 91.3K followers.
Esalen Institute posts on Instagram as @esalen.
Esalen Institute has 91,316 followers on Instagram (91.3K) as of Apr 23, 2026.
Esalen Institute's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Esalen Institute average 224 likes and 11 comments.
Esalen Institute posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Esalen Institute's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Esalen Institute is registered as a business account on Instagram and is verified.
Esalen Institute is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,624 posts.
Total Posts
1,624
Avg Comments
11
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.2%
Esalen Institute's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Esalen Institute carries the blue verified badge on Instagram.
A sponsored post from Esalen Institute is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
