Luxury Bespoke and Ready to wear shirts and accessories Made in England. Bespoke by appointment.
Followers
23.1K
Following
1.2K
Total Posts
Engagement Rate
0.04%
Avg Likes
8
Avg Comments
On Instagram, Emma Willis is a verified Clothing (Brand) brand based in United Kingdom with an audience of 23.1K. To date Emma Willis has posted 2,166 times, currently less than one post a week. Engagement runs at 0.04%, or about 8 likes and 2 comments per post.
Emmawillislondon's Instagram presence spans 2,166 posts and 23.1K followers, profiling it as a Clothing (Brand) account.
Emmawillislondon's posts draw around 8 likes and 2 comments each, close to one interaction for every 2,278 followers.
On average, Emmawillislondon's video content earns 829.7 views.
Emmawillislondon's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$81–$150
Based on 23.1K followers and a 0.04% engagement rate, a single sponsored post by Emmawillislondon is worth an estimated $81–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Emmawillislondon | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.45% |
| Average likes | 8 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 0.32 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Emmawillislondon | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.84% |
| Average likes | 8 | 203 |
| Average comments | 2 | 11 |
| Posts per week | 0.32 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Emma Willis is a verified clothing (brand) brand based in United Kingdom on Instagram, with 23.1K followers.
Emma Willis posts on Instagram as @emmawillislondon.
Emma Willis has 23,147 followers on Instagram (23.1K) as of Aug 10, 2026.
Emma Willis's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Emma Willis average 8 likes and 2 comments.
Emma Willis posts less than once a week on average.
Emma Willis is registered as a business account on Instagram and is verified.
Emma Willis is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,166 posts.
Emma Willis's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,166
2
Avg Views
830
Posts / Week
0.32
Growth Score
0.8 / 100
Engagement
0.16%
Yes. Emma Willis carries the blue verified badge on Instagram.
A sponsored post from Emma Willis is estimated at $81 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
