The Elf on the Shelf runs a verified Community brand account with 353.7K followers on Instagram. The account has published 1,920 posts, currently around 7 posts a week. Engagement runs at 0.15%, or about 474 likes and 49 comments per post.
Elfontheshelf is a Community account on Instagram with 353.7K followers and 1,920 published posts.
Across recent posts, Elfontheshelf picks up 474 likes and 49 comments on average, one interaction per 676 followers.
The comment-to-like ratio works out to one comment per 10 likes, pointing to an unusually discussion-heavy audience.
Elfontheshelf maintains a rhythm of about 7 posts per week, more than one per day.
With 353.7K followers but only 489 accounts followed back, Elfontheshelf shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,300
Based on 353.7K followers and a 0.15% engagement rate, a single sponsored post by Elfontheshelf is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Elfontheshelf | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.25% |
| Average likes | 474 | 2,985 |
| Average comments | 49 | 73 |
| Posts per week | 7.1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
The Elf on the Shelf is a verified community brand on Instagram, with 353.7K followers.
The Elf on the Shelf posts on Instagram as @elfontheshelf.
The Elf on the Shelf has 353,712 followers on Instagram (353.7K) as of Sep 15, 2026.
The Elf on the Shelf's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
Posts by The Elf on the Shelf average 474 likes and 49 comments.
The Elf on the Shelf posts about 7 times per week on average.
The Elf on the Shelf is registered as a business account on Instagram and is verified.
Total Posts
1,920
Avg Comments
49
Engagement
15.36%
The Elf on the Shelf is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 1,920 posts.
Yes. The Elf on the Shelf carries the blue verified badge on Instagram.
A sponsored post from The Elf on the Shelf is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
