Duncan Macfarlane is a business account, with 18.2K followers on Instagram. Duncan Macfarlane has shared 1,667 posts to date, currently less than one post a week. Typical posts draw 942 likes and 18 comments, putting engagement at 5.29%.
On Instagram, Duncanm runs a business account that has published 1,667 posts and gathered 18.2K followers.
A typical post by Duncanm collects about 942 likes and 18 comments, roughly one interaction for every 19 followers.
The audience comments once per 51 likes on average, a healthy amount of conversation.
Over recent weeks, Duncanm has published less than one post per week.
Estimated sponsored-post value
$250β$470
Based on 18.2K followers and a 5.29% engagement rate, a single sponsored post by Duncanm is worth an estimated $250β$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Duncanm | Cohort median |
|---|---|---|
| Engagement rate | 5.29% | 1.45% |
| Average likes | 942 | 339 |
| Average comments | 18 | 18 |
| Posts per week | 0.23 | 0.52 |
Median values from 146,020 accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
Duncan Macfarlane is a Instagram brand on Instagram, with 18.2K followers.
Duncan Macfarlane posts on Instagram as @duncanm.
Duncan Macfarlane has 18,159 followers on Instagram (18.2K) as of Sep 22, 2026.
Duncan Macfarlane's engagement rate is 5.29%, calculated from average likes and comments per post relative to followers.
Posts by Duncan Macfarlane average 942 likes and 18 comments.
Duncan Macfarlane posts less than once a week on average.
Duncan Macfarlane is registered as a business account on Instagram.
A sponsored post from Duncan Macfarlane is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,667
Avg Comments
18
Engagement
5.55%