Just a rhinestone cowboy @thebrentfordriviera 🏢 🏎️ 🎥 🍾 🍺
Followers
87.2K
Following
1.4K
Total Posts
Engagement Rate
5.01%
Avg Likes
4,330
Avg Comments
Reaching 87.2K followers on Instagram, Merlin McCormack is a verified business account based in United Kingdom. The account has published 2,427 posts, currently around 3 posts a week. Posts average 4,330 likes and 40 comments, an engagement rate of 5.01%.
Duke_of_london shows up in the InstME index as a business account, 87.2K followers, 2,427 posts.
A typical post by Duke_of_london collects about 4,330 likes and 40 comments, roughly one interaction for every 20 followers.
Followers leave about one comment for every 108 likes, an audience that mostly engages through likes.
Duke_of_london keeps a posting cadence of about 3 posts per week.
Estimated sponsored-post value
$1,200–$2,300
Based on 87.2K followers and a 5.01% engagement rate, a single sponsored post by Duke_of_london is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Duke_of_london | Cohort median |
|---|---|---|
| Engagement rate | 5.01% | 1.45% |
| Average likes | 4,330 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 2.71 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Duke_of_london | Cohort median |
|---|---|---|
| Engagement rate | 5.01% | 0.84% |
| Average likes | 4,330 | 203 |
| Average comments | 40 | 11 |
| Posts per week | 2.71 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Merlin McCormack is a verified Instagram brand based in United Kingdom on Instagram, with 87.2K followers.
Merlin McCormack posts on Instagram as @duke_of_london.
Merlin McCormack has 87,195 followers on Instagram (87.2K) as of Jul 10, 2026.
Merlin McCormack's engagement rate is 5.01%, calculated from average likes and comments per post relative to followers.
Posts by Merlin McCormack average 4,330 likes and 40 comments.
Merlin McCormack posts about 3 times per week on average.
Merlin McCormack is registered as a business account on Instagram and is verified.
Merlin McCormack's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Merlin McCormack carries the blue verified badge on Instagram.
2,427
40
Posts / Week
2.71
Growth Score
100 / 100
Follower Ratio
62.6×
Engagement
3.89%
A sponsored post from Merlin McCormack is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
