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41.1K
Following
742
Total Posts
Engagement Rate
2.08%
Avg Likes
839
Avg Comments
On Instagram, Habit is a Community brand with an audience of 41.1K. To date Habit has posted 524 times, currently less than one post a week. Posts average 839 likes and 15 comments, an engagement rate of 2.08%.
With 41.1K followers across 524 posts, Drinkhabit is one of the Community accounts tracked in the InstME index.
A typical post by Drinkhabit collects about 839 likes and 15 comments, roughly one interaction for every 48 followers.
Followers leave about one comment for every 55 likes, a healthy amount of conversation.
Video content averages 64.5K views, 1.6× the follower count, a sign posts regularly travel beyond the existing audience.
Drinkhabit currently publishes less than one post per week.
Estimated sponsored-post value
$300–$560
Based on 41.1K followers and a 2.08% engagement rate, a single sponsored post by Drinkhabit is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Drinkhabit | Cohort median |
|---|---|---|
| Engagement rate | 2.08% | 1.45% |
| Average likes | 839 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 0.96 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Habit is a community brand on Instagram, with 41.1K followers.
Habit posts on Instagram as @drinkhabit.
Habit has 41,149 followers on Instagram (41.1K) as of Jul 16, 2026.
Habit's engagement rate is 2.08%, calculated from average likes and comments per post relative to followers.
Posts by Habit average 839 likes and 15 comments.
Habit posts less than once a week on average.
Habit is registered as a business account on Instagram.
Habit is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 524 posts.
A sponsored post from Habit is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
524
15
Avg Views
64,480
Posts / Week
0.96
Growth Score
41.6 / 100
Engagement
0.08%
