Online street & race car parts shop since 2004. Creating our own unique car builds and racing cars since 2002. 100% owned & run by genuine car guys!
Followers
245.6K
Following
628
Total Posts
Engagement Rate
0.37%
Avg Likes
902
Avg Comments
Driftworks runs a verified Automotive brand account based in United Kingdom with 245.6K followers on Instagram. The account posts mainly around automotive and art topics. The account has published 3,193 posts, currently around 3 posts a week. Posts average 902 likes and 14 comments, an engagement rate of 0.37%.
Counting 245.6K followers and 3,193 posts, Driftworks sits in the InstME index as an Automotive account.
Compared with 1,181 other Automotive accounts with 100K–1M followers in the InstME index, Driftworks's 0.37% engagement rate is below the median of 1.12%.
One comment lands for every 64 likes, which reads as an audience that mostly engages through likes.
Driftworks's output runs to about 3 posts per week.
With 245.6K followers but only 628 accounts followed back, Driftworks shows the ratio of a well-established account.
Estimated sponsored-post value
$860–$1,600
Based on 245.6K followers and a 0.37% engagement rate, a single sponsored post by Driftworks is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Art
| Metric | Driftworks | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.12% |
| Average likes | 902 | 2,576 |
| Average comments | 14 | 48 |
| Posts per week | 2.89 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Driftworks | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.52% |
| Average likes | 902 | 1,678 |
| Average comments | 14 | 39 |
| Posts per week | 2.89 | 3.84 |
Median values from 35 Automotive accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Driftworks is a verified automotive brand based in United Kingdom on Instagram, with 245.6K followers.
Driftworks has 245,627 followers on Instagram (245.6K) as of Jul 9, 2026.
Driftworks's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Driftworks average 902 likes and 14 comments.
Driftworks posts about 3 times per week on average.
Driftworks is registered as a business account on Instagram and is verified.
Driftworks is categorized as an automotive and art account in the InstME index, based on the profile's bio and Instagram category across 3,193 posts.
Driftworks's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Driftworks carries the blue verified badge on Instagram.
3,193
14
Posts / Week
2.89
Growth Score
7.4 / 100
Follower Ratio
391.1×
Engagement
100%
A sponsored post from Driftworks is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
