An award-winning botanical garden, a national historic landmark, and a record-breaking canopy walk located in Midland, Michigan.
Outreach This Creator For FreeFollowers
12.3K
Following
373
Total Posts
Engagement Rate
0.1%
Avg Likes
13
Avg Comments
Reaching 12.3K followers on Instagram, Dow Gardens is a Home & DIY brand. The account has published 1,685 posts, currently around 13 posts a week. Typical posts draw 13 likes and 0 comments, putting engagement at 0.1%.
On Instagram, Dowgardens runs a Home & DIY account that has published 1,685 posts and gathered 12.3K followers.
Dowgardens has an engagement rate of 0.1%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
Over recent weeks, Dowgardens has published about 13 posts per week, more than one per day.
InstME's audience-quality checks score Dowgardens at 70/100, with an estimated 25% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$43–$80
Based on 12.3K followers and a 0.1% engagement rate, a single sponsored post by Dowgardens is worth an estimated $43–$80. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dowgardens | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 13 | 200 |
| Average comments | 0 | 9 |
| Posts per week | 13.29 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Dow Gardens is a home & diy brand on Instagram, with 12.3K followers.
Dow Gardens posts on Instagram as @dowgardens.
Dow Gardens has 12,298 followers on Instagram (12.3K) as of Apr 9, 2026.
Dow Gardens's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Dow Gardens average 13 likes and 0 comments.
Dow Gardens posts about 13 times per week on average.
InstME's audience-quality analysis estimates about 25% of Dow Gardens's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Dow Gardens is registered as a business account on Instagram.
Dow Gardens is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,685 posts.
1,685
0
Posts / Week
13.29
Growth Score
2 / 100
ER Rank
9th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.14%
A sponsored post from Dow Gardens is estimated at $43 to $80. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
