Serve the People not the Power
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391K
Following
1.9K
Total Posts
Engagement Rate
4.31%
Avg Likes
16,218
Avg Comments
Double Down News is a Media/news company brand, with 391K followers on Instagram. The account has published 769 posts, currently around 3 posts a week. Typical posts draw 16,218 likes and 639 comments, putting engagement at 4.31%.
With 391K followers across 769 posts, Doubledownnews is one of the Media/news company accounts tracked in the InstME index.
A typical post by Doubledownnews collects about 16,218 likes and 639 comments, roughly one interaction for every 23 followers.
Followers leave about one comment for every 25 likes, a healthy amount of conversation.
Over recent weeks, Doubledownnews has published about 3 posts per week.
Doubledownnews keeps its following list short (1,934) relative to 391K followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,500–$10,000
Based on 391K followers and a 4.31% engagement rate, a single sponsored post by Doubledownnews is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Doubledownnews | Cohort median |
|---|---|---|
| Engagement rate | 4.31% | 1.25% |
| Average likes | 16,218 | 2,985 |
| Average comments | 639 | 73 |
| Posts per week | 2.72 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Double Down News is a media/news company brand on Instagram, with 391K followers.
Double Down News posts on Instagram as @doubledownnews.
Double Down News has 391,047 followers on Instagram (391K) as of Aug 27, 2026.
Double Down News's engagement rate is 4.31%, calculated from average likes and comments per post relative to followers.
Posts by Double Down News average 16,218 likes and 639 comments.
Double Down News posts about 3 times per week on average.
Double Down News is registered as a business account on Instagram.
Double Down News is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 769 posts.
A sponsored post from Double Down News is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
769
639
Posts / Week
2.72
Growth Score
86.2 / 100
Last Post
6 days ago
0.18%
