Publishing your favourite books for 80 years and counting.
Outreach This Creator For FreeDoubleday Canada runs a business account account with 11.5K followers on Instagram. To date Doubleday Canada has posted 1,278 times, currently around 3 posts a week. Posts average 62 likes and 13 comments, an engagement rate of 0.66%.
The business account Doubledayca has posted 1,278 times on Instagram and drawn 11.5K followers.
Benchmarked against accounts with 10K–100K followers, the 0.66% engagement rate Doubledayca posts is below the median.
One comment lands for every 5 likes, which reads as an unusually discussion-heavy audience.
Lately Doubledayca has been publishing about 3 posts per week.
At 94/100 on audience quality, Doubledayca carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$40–$75
Based on 11.5K followers and a 0.66% engagement rate, a single sponsored post by Doubledayca is worth an estimated $40–$75. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Doubledayca | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 1.45% |
| Average likes | 62 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 3.09 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Doubleday Canada is a Instagram brand on Instagram, with 11.5K followers.
Doubleday Canada posts on Instagram as @doubledayca.
Doubleday Canada has 11,496 followers on Instagram (11.5K) as of Jul 10, 2026.
Doubleday Canada's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers.
Posts by Doubleday Canada average 62 likes and 13 comments.
Doubleday Canada posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of Doubleday Canada's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,278
Avg Comments
13
34.5K
Engagement
0.35%
Doubleday Canada is registered as a business account on Instagram.
A sponsored post from Doubleday Canada is estimated at $40 to $75. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.