Official snack of Formula 1 🏁 Taste the Thrill
Outreach This Creator For FreeFollowers
63.7K
Following
20
Total Posts
Engagement Rate
0.78%
Avg Likes
467
Avg Comments
On Instagram, Doritos is a verified Producto/servicio brand with an audience of 63.7K. To date Doritos has posted 322 times, currently less than one post a week. Posts average 467 likes and 32 comments, an engagement rate of 0.78%.
Tracked in the InstME index, Doritos_aus is a Producto/servicio account with 63.7K followers and a back catalogue of 322 posts.
For accounts with 10K–100K followers, Doritos_aus's 0.78% engagement rate reads as below the median in the InstME index.
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
Video posts average 49.7K views, reaching roughly 78% of Doritos_aus's follower base per post.
Over recent weeks, Doritos_aus has published less than one post per week.
InstME's audience-quality checks score Doritos_aus at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Doritos_aus keeps its following list short (20) relative to 63.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$220–$410
Based on 63.7K followers and a 0.78% engagement rate, a single sponsored post by Doritos_aus is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Producto/servicio
| Metric | Doritos_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.78% | 1.45% |
| Average likes | 467 | 339 |
| Average comments | 32 | 18 |
| Posts per week | 0.55 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Doritos is a verified producto/servicio brand on Instagram, with 63.7K followers.
Doritos posts on Instagram as @doritos_aus.
Doritos has 63,738 followers on Instagram (63.7K) as of Apr 10, 2026.
Doritos's engagement rate is 0.78%, calculated from average likes and comments per post relative to followers.
Posts by Doritos average 467 likes and 32 comments.
Doritos posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Doritos's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Doritos is registered as a business account on Instagram and is verified.
Doritos is categorized as a producto/servicio account in the InstME index, based on the profile's bio and Instagram category across 322 posts.
Yes. Doritos carries the blue verified badge on Instagram.
322
32
Avg Views
49,713
Posts / Week
0.55
Growth Score
15.6 / 100
Engagement
0.84%
A sponsored post from Doritos is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
