Don't Look Up is a verified Entertainment brand. The account has built 60.1K followers on Instagram. Don't Look Up has shared 61 posts to date, currently around 2 posts a week. Typical posts draw 3,435 likes and 40 comments, putting engagement at 5.78%.
Counting 60.1K followers and 61 posts, Dontlookupfilm sits in the InstME index as an Entertainment account.
Dontlookupfilm averages 3,435 likes and 40 comments per post, roughly one interaction for every 17 of its followers.
Roughly one in 87 likes comes with a comment, an audience that mostly engages through likes.
Video posts average 16.8K views, reaching roughly 28% of Dontlookupfilm's follower base per post.
Lately Dontlookupfilm has been publishing about 2 posts per week.
With 60.1K followers but only 16 accounts followed back, Dontlookupfilm shows the ratio of a well-established account.
Estimated sponsored-post value
$840–$1,600
Based on 60.1K followers and a 5.78% engagement rate, a single sponsored post by Dontlookupfilm is worth an estimated $840–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Entertainment
| Metric | Dontlookupfilm | Cohort median |
|---|---|---|
| Engagement rate | 5.78% | 1.45% |
| Average likes | 3,435 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 2.36 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Don't Look Up is a verified entertainment brand on Instagram, with 60.1K followers.
Don't Look Up posts on Instagram as @dontlookupfilm.
Don't Look Up has 60,073 followers on Instagram (60.1K) as of Aug 28, 2026.
Don't Look Up's engagement rate is 5.78%, calculated from average likes and comments per post relative to followers.
Posts by Don't Look Up average 3,435 likes and 40 comments.
Don't Look Up posts about 2 times per week on average.
Don't Look Up is registered as a business account on Instagram and is verified.
Don't Look Up is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 61 posts.
Total Posts
61
Avg Comments
40
Engagement
2.37%
Yes. Don't Look Up carries the blue verified badge on Instagram.
A sponsored post from Don't Look Up is estimated at $840 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
