❌ 👀🆙 Academy Award® nominated film #DontLookUp by Adam McKay. On Netflix.
Don't Look Up is a verified business account. The account has built 60.1K followers on Instagram. Don't Look Up has shared 61 posts to date, currently around 2 posts a week. Typical posts draw 3,435 likes and 40 comments, putting engagement at 5.78%.
Counting 60.1K followers and 61 posts, Dontlookupfilm sits in the InstME index as a business account.
Dontlookupfilm averages 3,435 likes and 40 comments per post, roughly one interaction for every 17 of its followers.
Roughly one in 87 likes comes with a comment, an audience that mostly engages through likes.
Video posts average 16.8K views, reaching roughly 28% of Dontlookupfilm's follower base per post.
Lately Dontlookupfilm has been publishing about 2 posts per week.
With 60.1K followers but only 16 accounts followed back, Dontlookupfilm shows the ratio of a well-established account.
Estimated sponsored-post value
$840–$1,600
Based on 60.1K followers and a 5.78% engagement rate, a single sponsored post by Dontlookupfilm is worth an estimated $840–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Dontlookupfilm | Cohort median |
|---|---|---|
| Engagement rate | 5.78% | 1.45% |
| Average likes | 3,435 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 2.36 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Don't Look Up is a verified Instagram brand on Instagram, with 60.1K followers.
Don't Look Up posts on Instagram as @dontlookupfilm.
Don't Look Up has 60,073 followers on Instagram (60.1K) as of Aug 28, 2026.
Don't Look Up's engagement rate is 5.78%, calculated from average likes and comments per post relative to followers.
Posts by Don't Look Up average 3,435 likes and 40 comments.
Don't Look Up posts about 2 times per week on average.
Don't Look Up is registered as a business account on Instagram and is verified.
Yes. Don't Look Up carries the blue verified badge on Instagram.
A sponsored post from Don't Look Up is estimated at $840 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
61
Avg Comments
40
Engagement
0.21%
