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Followers
162.7K
Following
92
Total Posts
Engagement Rate
0.74%
Avg Likes
1,173
Avg Comments
Discovery Kids is a verified Arts & entertainment brand. The account has built 162.7K followers on Instagram. Discovery Kids has shared 2,843 posts to date, currently around 4 posts a week. Typical posts draw 1,173 likes and 35 comments, putting engagement at 0.74%.
Discoverykids is an Arts & entertainment account whose 2,843 posts have grown a following of 162.7K on Instagram.
At 0.74%, Discoverykids's engagement rate is below the median relative to accounts with 100K–1M followers.
Roughly one in 34 likes comes with a comment, a healthy amount of conversation.
Discoverykids maintains a rhythm of about 4 posts per week.
Audience-quality analysis puts Discoverykids at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 162.7K followers but only 92 accounts followed back, Discoverykids shows the ratio of a well-established account.
Estimated sponsored-post value
$570–$1,100
Based on 162.7K followers and a 0.74% engagement rate, a single sponsored post by Discoverykids is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Arts & entertainment
| Metric | Discoverykids | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.25% |
| Average likes | 1,173 | 2,985 |
| Average comments | 35 | 73 |
| Posts per week | 4.45 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Discovery Kids is a verified arts & entertainment brand on Instagram, with 162.7K followers.
Discovery Kids posts on Instagram as @discoverykids.
Discovery Kids has 162,738 followers on Instagram (162.7K) as of Apr 24, 2026.
Discovery Kids's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers.
Posts by Discovery Kids average 1,173 likes and 35 comments.
Discovery Kids posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Discovery Kids's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Discovery Kids is registered as a business account on Instagram and is verified.
Discovery Kids is categorized as an arts & entertainment account in the InstME index, based on the profile's bio and Instagram category across 2,843 posts.
2,843
35
Posts / Week
4.45
Growth Score
14.8 / 100
ER Rank
41th
Engagement
4.86%
Yes. Discovery Kids carries the blue verified badge on Instagram.
A sponsored post from Discovery Kids is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
