@
BrandLocal Events
23 miles of white-sand beaches, great accommodations, dining, attractions & more! Visit responsibly & share your #LoveDaytonaBeach adventures with us.
www.daytonabeach.com/Audience
Browse top profilesFollowers
36.6K
Following
7K
Total Posts
Engagement & Performance
Engagement Rate
0.11%
Avg Likes
39
Avg Comments
What the numbers say about @discoverdaytonabeach
@discoverdaytonabeach has built an audience of 36.6K followers on Instagram over 2,453 posts as a Travel account.
@discoverdaytonabeach has an engagement rate of 0.11%, which is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers, based on 1,184 accounts in the InstME index.
Followers leave about one comment for every 47 likes — a healthy amount of conversation.
Video posts from @discoverdaytonabeach average 238.4 views.
@discoverdaytonabeach currently publishes about 13 posts per week — more than one per day.
@discoverdaytonabeach vs similar accounts
| Metric | @discoverdaytonabeach | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.31% |
| Average likes | 39 | 288 |
| Average comments | 1 | 16 |
| Posts per week | 12.76 | 0.42 |
Median values from 1,184 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 5, 2026
How @discoverdaytonabeach's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @discoverdaytonabeach: (39 avg likes + 1 avg comments) ÷ 36,576 followers × 100 ≈ 0.11%.
Frequently asked questions about @discoverdaytonabeach
How many followers does @discoverdaytonabeach have?
@discoverdaytonabeach has 36,576 followers on Instagram (36.6K) as of Apr 5, 2026.
What is @discoverdaytonabeach's engagement rate?
@discoverdaytonabeach's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Travel accounts with 10K–100K followers in the InstME index.
How many likes does @discoverdaytonabeach average per post?
Posts by @discoverdaytonabeach average 39 likes and 1 comments.
How often does @discoverdaytonabeach post on Instagram?
@discoverdaytonabeach posts about 13 times per week on average.
Is @discoverdaytonabeach a business or creator account?
@discoverdaytonabeach is registered as a business account on Instagram.