Where group chat is all fun & games.
Outreach This Creator For FreeFollowers
2.6M
Following
1
Total Posts
Engagement Rate
1.54%
Avg Likes
38,348
Avg Comments
On Instagram, Discord is a verified Content & Apps brand with an audience of 2.6M. Discord has shared 1,792 posts to date, currently less than one post a week. Posts average 38,348 likes and 978 comments, an engagement rate of 1.54%.
With 2.6M followers across 1,792 posts, Discord is one of the Content & Apps accounts tracked in the InstME index.
A post from Discord usually lands 38,348 likes and 978 comments, near one interaction for every 65 followers.
The like-to-comment split is roughly 39 to one, indicating a healthy amount of conversation.
Video posts from Discord average 140.8K views.
In recent weeks Discord has kept to less than one post per week.
Discord keeps its following list short (1) relative to 2.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$14,000–$26,000
Based on 2.6M followers and a 1.54% engagement rate, a single sponsored post by Discord is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Content & Apps
| Metric | Discord | Cohort median |
|---|---|---|
| Engagement rate | 1.54% | 1.02% |
| Average likes | 38,348 | 25,711 |
| Average comments | 978 | 376 |
| Posts per week | 0.87 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Discord is a verified content & apps brand on Instagram, with 2.6M followers.
Discord has 2,554,330 followers on Instagram (2.6M) as of Apr 8, 2026.
Discord's engagement rate is 1.54%, calculated from average likes and comments per post relative to followers.
Posts by Discord average 38,348 likes and 978 comments.
Discord posts less than once a week on average.
Discord is registered as a business account on Instagram and is verified.
Discord is categorized as a content & apps account in the InstME index, based on the profile's bio and Instagram category across 1,792 posts.
Yes. Discord carries the blue verified badge on Instagram.
A sponsored post from Discord is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,792
978
Avg Views
140,844
Posts / Week
0.87
Growth Score
30.8 / 100
Engagement
2.39%
